Motion design
Give the brand’s visual elements a considered way to move. Our motion work sits alongside identity, art direction, and website design so movement feels connected to the wider experience.
Trusted by dozens of ambitious ventures
Overview
We use motion to explain products and extend the visual language of a brand into the website. Our Clarasight work paired custom product illustrations with motion sequences as part of a broader digital experience. Motion also formed part of our brand and website work for Remark.
What we do
A connected set of capabilities, shaped around your business.
Product animation
Turn product information into focused sequences that help people follow the idea. For Clarasight, we developed a library of custom product illustrations and motion as part of explaining its corporate travel platform.
Web animation
Integrate movement with the page narrative and interactions. The brief should account for placement, playback, loading behavior, and a clear experience for visitors who prefer reduced motion.
Working together
The decisions that shape the scope, collaboration, and handoff.
A clear role for motion
Identify what the sequence needs to explain and where it will appear. Clarasight’s product illustrations and motion were part of the website’s wider visual and content system.
Accurate product storytelling
Bring current product screens, brand assets, and the steps the animation needs to represent. Identify who can verify product behavior and approve the visual interpretation.
Ready for its destination
Agree the delivery formats, dimensions, playback behavior, and implementation responsibilities. Source files, alternate versions, and future updates should be discussed as part of the scope.
Selected work
See the thinking in practice.
Clarasight
A library of custom product illustrations and motion sequences created alongside strategy, design, and a Webflow build.
Remark
Motion design forms part of a wider brand and digital experience for the platform.
Questions?
Answers.
A closer look at our motion services, what they include, and how they work.
Can motion explain our product rather than just decorate the page?
Yes. Our Clarasight project included custom product illustrations and motion sequences alongside the website design and build. A useful brief identifies the feature, relationship, or sequence viewers need to understand. Detailed information that people need to inspect should remain available outside the animation.
Can motion work with our existing brand and product screens?
Existing brand assets and product screens provide a starting point for the visual language and story. Identify what must remain accurate and where a simplified illustration would communicate more clearly. The motion direction should support the brand rather than introduce an unrelated style.
What do you need from our product team?
Share current screens, the correct sequence of actions, approved terminology, and the point the animation needs to communicate. Identify a reviewer who can verify the product representation. This is particularly important when the visual sequence simplifies a workflow rather than reproduces the interface exactly.
How should we plan for mobile visitors and reduced motion?
Plan a legible treatment for smaller screens and a useful alternative when motion is reduced or unavailable. Essential product information should not depend on watching an animation. File size, playback, and loading behavior need to be tested in the website, not just in an animation preview.
What animation files and versions should the scope include?
Specify where the animation will be used, its dimensions, playback behavior, and implementation requirements. A website placement and a presentation may need different versions. Agree delivery formats, source-file access, and any static or reduced-motion alternatives before production; they are not interchangeable deliverables.
