We design websites that bring complex offerings into a clearer structure and visual experience. For Ascent Cloud, that meant uniting three product websites around one Sales Performance Management story. For Remark, it meant bringing together customer stories, use cases, interactive pricing, and a live product demo.
What we do
A connected set of capabilities, shaped around your business.
01
Information architecture
Connect the overall business story with the products, audiences, and use cases visitors need to explore. For Ascent Cloud, we brought Territory Planner, Geopointe, and LevelEleven into one website around Plan, Execute, and Grow.
02
UX design
Plan how people move from understanding the offering to evaluating it. Our Remark work brought detailed case studies, tailored use cases, pricing, and a live demo into the digital experience.
03
UI design
Apply the brand to page layouts, typography, imagery, and interactions. We connect the visual direction to the actual content rather than treat the website as a set of decorative screens.
04
Design systems
Build a consistent design language across pages and recurring content. Remark’s flexible system connected its digital experience with the broader brand, giving different applications a recognizable foundation.
Working together
The decisions that shape the scope, collaboration, and handoff.
01
Pages with a purpose
Define the products, use cases, evidence, and actions the website needs to support. Those decisions establish the page types and design work needed, rather than starting with a fixed page count.
02
Content and decisions
Bring the people responsible for marketing, product accuracy, and implementation into the brief. Ascent Cloud’s Head of Marketing describes staying closely aligned with our team throughout the work.
03
From design to build
Agree the responsive layouts, reusable patterns, and interaction details required by the build team. Our services include development, though design and implementation responsibilities should be explicit in the scope.
A digital experience combining customer stories, tailored use cases, interactive pricing, and a live product demo.
Questions? Answers.
A closer look at our website design services, what they include, and how they work.
Can you redesign the website without a full rebrand?
Yes. A redesign can retain an established identity while changing the structure, layouts, and interactions. Share the current guidelines and identify what must stay consistent. Any new visual direction or broader identity work should be distinguished from the website design scope.
Can you bring several product websites into one experience?
Yes. For Ascent Cloud, we united three legacy product websites around Territory Planner, Geopointe, and LevelEleven. The shared Plan, Execute, and Grow narrative connected the suite while giving its products a clear role. A similar brief needs to account for each product’s audience, content, and existing URLs.
Should our copy be ready before design begins?
The core proposition and page priorities should be clear before detailed layouts, with copy refined alongside the design. Our services include copywriting, and Ascent Cloud combined strategy, copywriting, and web design. If your team supplies the copy, clarify who drafts, reviews, and approves each page.
Can our in-house developers build the designs?
If your team will handle development, include its platform, component, and implementation requirements in the brief. The scope should specify the layouts, responsive behavior, and interaction details needed for that handoff. Our Life’s Work also offers development when a connected design-and-build project is the better fit.
What needs to be included in the design scope?
Identify the page types, content, mobile layouts, forms, and interactions the site needs, not just its total number of pages. Include existing brand constraints and who is responsible for copy and development. Features such as the interactive pricing and live product demo in our Remark work require their own design and implementation decisions.