Technical SEO
Review the technical conditions that let important pages be discovered and indexed. For a redesign or consolidation, the scope should include existing URLs, redirects, indexing controls, canonicals, and the sitemap.
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Overview
We connect search fundamentals with the content and structure of the website. Our Ascent Cloud project included SEO alongside strategy, copywriting, and web design as three product websites became one. Our published AI-search guidance focuses on accessible content, useful answers, accurate structured data, and consistent business information.
What we do
A connected set of capabilities, shaped around your business.
On-page SEO
Align page structure, headings, metadata, and internal links with the offering people need to understand. Our Ascent Cloud work connected SEO with the narrative and design of a unified product website.
Structured data
Describe supported page information with appropriate schema markup. Our published AI-search guidance emphasizes accuracy: the markup should reflect visible content, not add claims that the page cannot substantiate.
AI search optimization
Make the business easier to describe accurately through clear service information, direct answers, supporting evidence, and consistent company details. Our guidance treats crawler access and content clarity as foundations, not promises of AI citations.
Working together
The decisions that shape the scope, collaboration, and handoff.
Discovery and content priorities
Identify the pages and questions that matter to the business, then separate technical access issues from gaps in content. A redesign also needs to account for the URLs and useful material already in place.
Access and evidence
Agree which website, search, and analytics information is available for review. Your team’s product knowledge and approved evidence should inform content changes; unsupported search or performance claims should not.
Implementation and measurement
Define who will implement changes, validate them, and maintain content and markup. Record a baseline where data is available so later review distinguishes observed changes from assumptions.
Selected work
See the thinking in practice.
Ascent Cloud
SEO, strategy, copywriting, and web design formed part of bringing three legacy product websites into a unified platform experience.
Questions?
Answers.
A closer look at our SEO & AEO services, what they include, and how they work.
Can SEO be included in a website redesign?
Yes. Our Ascent Cloud project included SEO alongside strategy, copywriting, and web design when three legacy product websites were brought together. A redesign scope should account for existing URLs, useful content, redirects, indexing settings, and internal links as well as the new layouts.
How is AEO different from SEO?
SEO helps search engines discover and understand website pages. AEO focuses on making their information clear and useful to systems that generate answers from web sources. Both need accessible, accurate content; AEO does not replace ordinary SEO or require a separate set of unsupported claims.
Do we need a separate AI website or special content file?
No separate AI website is needed to make your core business information useful. Start with clear public pages, evidence, consistent company details, and access for the intended search systems. An llms.txt file can provide an optional resource map, but it is not a substitute for those pages or a guarantee of retrieval or citation.
Will FAQs and schema guarantee search visibility or AI citations?
No. Useful FAQs help visitors find answers, and schema can describe information already visible on the page. Neither guarantees rankings, enhanced search results, or citations in AI answers. The questions should support real evaluation decisions, and the markup must remain consistent with the published answers.
What should we measure after SEO or AEO changes?
Where access is available, compare a recorded baseline with indexing, search impressions, clicks, and relevant website actions after the changes. For AI answers, repeat a defined set of questions and record mentions, citations, and factual accuracy. Results vary across systems and over time, so one ranking or response is not sufficient evidence of improvement.
