Unwrap is an AI-powered customer intelligence platform designed to proactively surface what matters most to your audience, empowering deeper insights and smarter decisions.

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Founders Ryan Millner and Ashwin Singhania approached us to refresh Unwrap's brand identity and website, envisioning a design that balanced playful delight with polished sophistication.

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Our identity system centers around a ribbon-inspired logo symbol — fluid and elegant, subtly evoking a speech bubble to symbolize dialogue, discovery, and meaningful interactions. Its flowing form captures the joy of bringing people closer to the products they love, while the gentle taper of its curves gestures toward relationships coming full circle — a visual metaphor for warmth, connection, and togetherness.